I was asked to design a logo for an upcoming brand called ‘Salie’. The first thing I did was make an appointment to ask some question about their brand and what kind of ideas they had in mind about the design.
They told me what they had in mind and what kind of brand they wanted to be. I wrote this information down and got to the first sketches. I then started to work in Illustrator where I digitalized the drawings.
Whenever I had done a couple of digital sketches I would send them to the client to get their feedback. This way I could improve on my work in a way it would still fit their opinions.